I guarantee that we’re going to see a lot more functionality ux-wise. Most of the complaints I get from clients about their previous websites is that they look amazing, the design is incredible, but…their customers can’t find their phone number. Or prospects don’t know how to email the business. They are having high bounce-rates as a result and actually losing business. I think we’re definitely going to see a really cool merge between the world of user-friendly features, plugins, and design.
Marketers know that it’s not about quantity of data but quality. They also know that insights on next best actions is the thing they need their data to reveal. And they are more than cognizant now that consumer privacy matters, and companies that violate their customers’ and prospects’ trust do get punished, both financially and in reputation.
We have to give the last word to Jolene Rheault.
She said this, which every marketer should remember:
The biggest challenge with the breadth of marketing data available to a company is to keep the data human.
Maybe you are drawn to careers outside technology. Maybe you’re also fascinated by architecture or inspired by the nonprofit sector. Maybe you are torn between a few different options. The great thing about technology is that it can be utilized in tons of different fields.
“Technology is a part of pretty much every industry now,” says Jolene Rheault, marketing manager. “It’s possible to major in technology and still work in healthcare, agriculture, finance, etc.” A technology degree can lead you into the heart of the tech world, of course, but it can also bring you to sectors all over the place.